Maxx Group is a fashion retailer and official distributor of major brands, such as Diesel, Hugo Boss, Boss, G-Star Raw, Scotch and Soda and more.
Explore how Maxx Group has digitalized its business with our E-commerce service.
Maxx Group came to Blackbird for help with their new e-commerce website. This digital experience was expected to match that of global brands like Diesel and G-Star Raw.
The website was expected to integrate perfectly with the e-commerce platform to manage stock on real-time basis. Moreover, we were asked to build custom pages that matched the specific needs of a category.
Data was another important component that would have to be fed to products in order to power the functionalities that users would need in modern commerce - i.e. filtering, size guides, cross-selling, up-selling and more.
Under time pressure, we were required to build an e-commerce platform that utilized the Wordpress CMS structure and Elementor.
We anticipated that an average of 95% of all website traffic will come from mobile devices. Our team worked hard to create a mobile experience that would yield great bounce rates, high levels of engagement, and encourage revisits in the future.
"Only 16% of major e-commerce websites offer a reasonably good filtering experience." - smashingmagazine.com
We wanted Maxx Group to fall within that group. Therefore, we put the time in creating a filtering experience that users would love.