Maxx Group

Maxx Group is a fashion retailer and official distributor of major brands, such as Diesel, Hugo Boss, Boss, G-Star Raw, Scotch and Soda and more.

Brand Values

Luxury. Trust. Service.

Explore how Maxx Group has digitalized its business with our E-commerce service.


User Design
User Experience
E-Commerce Development


Adobe XD


October, 2020

The Challenge

Maxx Group came to Blackbird for help with their new e-commerce website. This digital experience was expected to match that of global brands like Diesel and G-Star Raw.

The website was expected to integrate perfectly with the e-commerce platform to manage stock on real-time basis. Moreover, we were asked to build custom pages that matched the specific needs of a category.

Data was another important component that would have to be fed to products in order to power the functionalities that users would need in modern commerce - i.e. filtering, size guides, cross-selling, up-selling and more.

The Solution

Under time pressure, we were required to build an e-commerce platform that utilized the Wordpress CMS structure and Elementor.

Our goal was to create a responsive and functional website that can easily be updated without necessarily knowing code. In addition, our team used PHP, Javascript and CSS to influence themes and plugins within Wordpress.

See our projects

User Experience


We anticipated that an average of 95% of all website traffic will come from mobile devices. Our team worked hard to create a mobile experience that would yield great bounce rates, high levels of engagement, and encourage revisits in the future.

Custom Filtering

"Only 16% of major e-commerce websites offer a reasonably good filtering experience." -

We wanted Maxx Group to fall within that group. Therefore, we put the time in creating a filtering experience that users would love.