INTERSPORT is the largest sporting goods retailer with 5800 locations in 65 countries.
Sit back and enjoy our latest work for INTERSPORT, as we celebrate another successful "New Arrivals" season.
INTERSPORT invited us to rebrand their "New Arrivals" marketing campaign. In the wake of the pandemic, the retail giant needed a way to increase awareness on their new collection using digital media.
Over the last 5-6 years, we have supported INTERSPORT in its road to becoming the largest sports retailer in Kosovo. In the period, jointly with the devoted team at INTERSPORT, we have secured more than 100K likes on Facebook, and 56K followers on Instagram. However, for INTERSPORT - the heart of sports - a comprehensive marketing campaign was necessary to compensate for the outcomes of the COVID-19 pandemic.
Blackbird conceptualized and rolled out an integrated marketing campaign based on an on-going global "Art" trend.
The sweeping "New Arrivals" campaign integrated social media, email, print, video and website visuals into a single sophisticated experience that resulted in over 2 million impressions, and 100,000+ unique website visitors.
Blackbird's media approach expanded into the realm of paid social as well, allowing the INTERSPORT presence to further expand into their prospect’s social feeds.
The goal with social media was to increase the awareness of the "New Arrivals" campaign, while also raising website traffic.
Business was booming after the COVID-19 quarantine. As stores began to open, the marketing department at INTERSPORT saw print as a medium that could drive in-store traffic and increase physical sales.
As such, our creative team was set on a mission to design and adapt all digital designs for print mediums.