ayefleet

Ayefleet is the only custom-built fleet management software serving 10+ industries in the balkans.

Brand Values

Integrity. Respect. Performance

Take a deeper look at the user experience and interface that Blackbird created for one of the most sophisticated platforms in the Balkans.

Expertise

User Design
User Experience
Digital Strategy
Ads Management

Platforms

Adobe XD
Adobe Illustrator
Facebook Business Suite
Google Ads

Completed

UI/UX: August, 2020
Digital Consultancy: Ongoing

The Challenge

Ayefleet is the only advanced fleet management software solution designed to improve fleet operations, increase worker productivity and encourage safer driving.

Blackbird was called to design a new website and built a digital strategy that would increase brand awareness, drive traffic and engagement from their target audience based in the Balkans and Europe.

The Solution

To create content and strategy for ayefleet, we first needed to understand what they offer and who their target customer is.

As such, custom buyer personas were created to help facilitate the experience of the website, as well as the digital strategy for search and social.

The relationship started as a collaborative effort that painted the overall picture for the strategy. The next phases included content development, advertising, reporting, optimization and personalization.

See our projects

User Experience

Interface Elements

All interface elements were designed to match the new ayefleet brand. Icons, buttons, and other digital elements enabled the user experience and interface to be more appealing for the user.

Digital Strategy

Blackbird values partnerships unlike any other digital agency. We work with clients on a daily basis to create content that is consistent and in-line with the companies overall strategy.

With Ayefleet, Blackbird focused on growing their digital footprint and driving engagement from their target audience to their social media channels.